ÂÂÅÄÅÍÈÅ ........................................................................................ 5
×àñòü I
ÈÍÑÒÐÓÌÅÍÒÛ ÝÔÔÅÊÒÈÂÍÎÃÎ ÓÏÐÀÂËÅÍÈß
Ãëàâà 1. Ìåíåäæåðû è óïðàâëåíèå îðãàíèçàöèåé .................... 8
Ãëàâà 2. Óïðàâëåíèå ëþäüìè .............................................. 13
Ãëàâà 3. Óïðàâëåíèå ïðîöåññàìè ......................................... 30
Ãëàâà 4. Óïðàâëåíèå òîâàðàìè è ðûíêàìè ........................... 38
Ãëàâà 5. Îáùèå èíñòðóìåíòû óïðàâëåíèÿ............................. 50
×àñòü II
ÝÊÎÍÎÌÈ×ÅÑÊÎÅ ÎÁÎÑÍÎÂÀÍÈÅ
ÓÏÐÀÂËÅÍ×ÅÑÊÈÕ ÐÅØÅÍÈÉ
Ãëàâà 6. Èíôîðìàöèîííàÿ áàçà äëÿ ïðèíÿòèÿ
óïðàâëåí÷åñêèõ ðåøåíèé ................................................... 71
Ãëàâà 7. Çàòðàòû êàê ôàêòîð óïðàâëåíèÿ áèçíåñîì ............... 78
Ãëàâà 8. Àíàëèç ïîâåäåíèÿ çàòðàò â öåëÿõ óïðàâëåíèÿ .......... 86
Ãëàâà 9. Êàëüêóëèðîâàíèå ñåáåñòîèìîñòè
ïî ïîëíûì è ïåðåìåííûì ðàñõîäàì ..................................... 97
Ãëàâà 10. Àíàëèç âçàèìîñâÿçè çàòðàò, îáúåìà ïðîäàæ
è ïðèáûëè .......................................................................114
Ãëàâà 11. Óïðàâëåíèå íà îñíîâå ó÷åòà óðîâíÿ äåëîâîé
àêòèâíîñòè .......................................................................131
Ãëàâà 12. Óïðàâëåíèå ïî öåíòðàì îòâåòñòâåííîñòè ...............153
Ãëàâà 13. Ïðèíÿòèå óïðàâëåí÷åñêèõ ðåøåíèé
íà îñíîâå ðåëåâàíòíîé èíôîðìàöèè ....................................174
Ãëàâà 14. Ïðèíÿòèå ðåøåíèé íà îñíîâå
ýêîíîìè÷åñêîé ïðèáûëè ....................................................192
Ãëàâà 15. Ñîâðåìåííûå ïîäõîäû ê îöåíêå
äåÿòåëüíîñòè îðãàíèçàöèè .................................................199